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SOURCE
OECD Communications Outlook 2001
DEFINITION
Television's share (%) of total advertising revenue (Data for 1999).
Media Statistics > Advertising revenue > Share of television (most recent) by country
Showing latest available data.
| Rank |
Countries
|
Amount
(top to bottom)
|
| #1 | Japan: | 43% | |
| #2 | Belgium: | 40% | |
| #3 | United States: | 37% | |
| #4 | Australia: | 35% | |
| #5 | France: | 34% | |
| #6 | United Kingdom: | 33% | |
| #7 | Ireland: | 26% | |
| #8 | Austria: | 24% | |
| #9 | Germany: | 23% | |
| #10 | Finland: | 21% | |
| #11 | Sweden: | 20% | |
| #12 | Denmark: | 19% | |
| #13 | Netherlands: | 17% | |
| #14 | Norway: | 13% | |
| |
Weighted average: |
27.5% |
|
DEFINITION: Television's share (%) of total advertising revenue (Data for 1999).
SOURCE: OECD Communications Outlook 2001
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